Karate Website Scottsdale
Some thoughts on Martial Arts Web pages
I do not believe a website specifically designed to make sales is the kind of website I want representing my life’s work. I don’t believe canned images, poorly written copy designed to “increase my conversion rate,” and formulaic “ACT NOW” buttons is the key to having a website that tells the story of who I am, what the work is about, or that touches those who find it in a way that has them calling me for the reasons I want someone inquiring about my work.
A canned website, built by some Internet “GURU” not really in-tune with what my school’s about —is, I agree, better than nothing.... but it’s not me, it’s not my work, it’s not the stories of my students, it’s not what’s really happening, it’s not my community, and it’s not coming from my center —but from a canned, lazy, two-dimensional, use-this-formula place that simply isn’t the best work I can do.
The Web, today, gives Martial Arts school owner every chance to be real, to be their own media company, to show, authentically, what happens to the people in the space that is overseen by someone with 10, 20, 30, 40, or 50 years of dedicated, educated, engaged martial arts practice.
What a real master teacher does, in and for the people around them, is so much more important, so much more authentic and genuine, than the words marketing people claim trigger the sales impulse, the generic photo of the perfect model-of-a-student, and the gibberish describing the course that was written by someone out of touch with the heart and soul of the work.
A canned website, built by some Internet “GURU” not really in-tune with what my school’s about —is, I agree, better than nothing.... but it’s not me, it’s not my work, it’s not the stories of my students, it’s not what’s really happening, it’s not my community, and it’s not coming from my center —but from a canned, lazy, two-dimensional, use-this-formula place that simply isn’t the best work I can do.
The Web, today, gives Martial Arts school owner every chance to be real, to be their own media company, to show, authentically, what happens to the people in the space that is overseen by someone with 10, 20, 30, 40, or 50 years of dedicated, educated, engaged martial arts practice.
What a real master teacher does, in and for the people around them, is so much more important, so much more authentic and genuine, than the words marketing people claim trigger the sales impulse, the generic photo of the perfect model-of-a-student, and the gibberish describing the course that was written by someone out of touch with the heart and soul of the work.
Written By Tom Callos - http://tomcallos.tumblr.com/post/17320134148/martial-arts-business-some-thoughts-on-your-web?ref=nf
Sending some positive energy out your way.
Mr. Roger Boggs - Renshi
Goshin Karate and Judo Academy
6245 E. Bell Road #120
Scottsdale, AZ. 85254480-951-2236
http://www.GoshinKarate.com/
http://www.GoshinCares.com/
http://www.GoshinGirls.com/
http://www.GoshinGear.com/
http://www.YourWorthDefending.com/
- Women's Self Defense class -Scottsdale - March 24th
http://GoshinKarate.blogspot.com/
Providing AWARD WINNING Instruction/Lessons in Martial Arts, Self Defense, Judo, Jujitsu, MMA and Karate, for Kids, Teens and Adults in the Cave Creek, Phoenix, Scottsdale and the entire north valley of Arizona since 1991.
SAME LOCATION FOR 20 YEARS
Scottsdale Arizona, Karate Kids, Phoenix Arizona, Taekwondo, Ju-jitsu / Jiu-jitsu, Grappling, Kickboxing, Hapkido, Judo, Kung Fu, Bruce Lee's, Jeet Kune Do, Leadership, Escrima, Black Belts School, Kali Arnis, Wushu, Aikido, Judo, Kempo / Kenpo, Yoga, TaiChi, Self Defense Training, Practical Street Defense, Family Fun, Women's Self Defense, Stranger Danger, Bully Busting, Self Esteem, Acts of Kindness, Bully Prevention, Workplace violence, School Violence, Summer Camp, Excellences, Personal Training, Executive Self Defense, Boxing, Weapons, Extreme Martial Arts (XMA), Black Belt Training, Life Skills, Personal Achievement, Fitness, and Fun!
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